E-commerce will account for 14.6% of total worldwide retail sales by 2020. With China leading the way, the ecommerce market is now in the era of cross-border.
Image: Lengow / IMRG
With 70% of European online shoppers who shop from international retailers to benefit from a better price or to have access to a product unavailable in their home country, going international is therefore no longer a choice, but rather a necessity.
Faced with these new buying habits, online retailers must adopt a global strategy while adapting it to the final customer. About 200 online marketplace platforms in Europe can help retailers make their first steps internationally.