09-Apr-18, Business World
Imagine the day when you get to have a feel of an item or see how it works in just one click. Walt Steven Young, founder of Adobomall, is ready to take the next step in pushing the boundaries of online shopping in the Philippines, banking on augmented reality (AR) in taking on foreign-backed Goliaths of the local e-commerce scene.
%20Adobomall.jpg "Adobomall to bring augmented reality e commerce to the Philippines (c) Adobomall")
Image: Adobomall
Following its exponential growth after more than a year of operations, Adobomall is debuting an AR shopping technology that will engage customers (a la Pokemon Go) and allow them to have "a feel of the product (they) are buying," bringing down one of the few remaining barriers between brick-and-mortar establishments and online stores.