Client: Quick Service Restaurant group defending market-leading position

 Competitor insight | Consumer & retail | North America, Latin America, Western Europe, East Asia, Southeast Asia

Client benefit 

Monitoring competitor activity in the QSR industry, along with analysis of emerging menu innovations and franchise model developments equipped this client with insights that empowered them to maintain market leadership, while also identifying expansion opportunities in new markets.

What we did

For a leading QSR player intent on maintaning segment leadership:

• Benchmarked over 50 global and local QSR competitors in different countries

• Analysed franchising, locations, HR, product portfolios, ingredients, promotions, pricing, and delivery/takeout strategies

• Researched evolving consumer tastes and trends at the regional level

• Identified and prioritised key markets for future growth  

Find out more

Visit the Consumer & Retail practice:

Email the Consumer & Retail practice