14-Aug-18, CBS News
Kroger is partnering with Internet giant Alibaba to sell products in China. The plan to test an online store geared to Chinese consumers is the first such move overseas by Kroger, the largest supermarket chain in the US, and marks its efforts to keep pace with Walmart and Amazon.
%20China%20Daily_Agencies.jpg "Kroger to start selling products directly to Chinese shoppers (c) China Daily Agencies")
Image: China Daily / Agencies
Kroger will offer products from its organic and natural line, Simple Truth, through Alibaba's Tmall platform. Since its launch five years ago, Simple Truth is now Kroger's second-biggest selling brand.
"E-commerce enables Kroger to quickly scale to reach new customers and markets where we don't operate physical stores, starting with China," said Yael Cosset, Kroger's chief digital officer.