Client: Multinational chemical producer
Competitor insight | Chemical & energy | China, Japan, Korea, Taiwan, Thailand
Client benefit
Under threat from multinational and home-grown players in novolac epoxy for water treatment and pulp mill applications in East and Southeast Asia, our sector-leading client needed to stay ahead of the game. We provided deep competitor insight and foresight, to give it an edge when selling to formulators and fabricators.
What we did
For a multinational chemical company:
- Profiled several international and Asian competitors producing novolac epoxy coatings for high-temperature industrial environments
- Assessed production assets, capabilities and volumes, and target markets
- Identified competitive strategies, focus customer segments, strengths and weaknesses
- Advised our client on competitive gaps in pulp mill and water treatment applications, where it had a potential product performance advantage
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