Client: Top 5 global cosmetics brand

Market profile | Consumer & retail | Mexico

Client benefit 

This market sizing and analysis of cross-border shopping trends between the US and Mexico enabled the client - a leading global cosmetics brand - to anticipate changing patterns of premium cosmetics sales in border towns, and identify up-and-coming retail partners to help tap into growth segments.

What we did

For a global top five cosmetics company looking at opportunities in the Northern Mexico border region:

• Assessed retail cosmetics market size and segments 
• Looked into trends in spending by channel
• Identified upcoming malls and potential new retail channel partners
• Recommended segment and retail opportunities and threats by region within the country  

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