Client: Sector-leading specialist private hospital
Go-to-market | Healthcare, medtech & pharma | China
Client benefit
With a hunch that many more Chinese patients might travel to Europe for treatment, our private hospital client used our research capability in China and our go-to-market thinking to size market potential, identify target procedures, patient segments and pathways, and develop a cogent value proposition for referral partners.
What we did
For a specialised private hospital operating in Western Europe:
- Conducted research in China into the market, local providers and medical travel
- Surveyed referring clinicians, hospitals and medical tourism agencies to understand patient decision-making
- Identified competing destinations and explored how our client compares
- Advised on market potential, focus segments, referral partners and how to position the offer
Find out more
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