McGraw-Hill Education reports sales of digital overtake print
07-Mar-16, McGraw-Hill Education
McGraw-Hill Education announced that in 2015 unit sales of digital platforms and programs exceeded those of print in its US Higher Education Group for the first time.
Last year, the company also expanded the number of adaptive offerings for US higher education to over 1,400, up from 40 in 2012. The company saw double-digit growth in activations across its key digital offerings in 2015.
%20McGraw%20Hill%20Education.jpg "McGraw Hill Education reports sales of digital overtake print (c) McGraw Hill Education")
Image: McGraw-Hill Education
“Our transition to providing digital products that offer better outcomes at meaningfully lower prices is going really well,” said David Levin, president and CEO of McGraw-Hill Education. “In fact, as students returned to college in early 2016, they activated 1.2 million subscriptions to our Connect platform during January and February, a double-digit increase over the previous year.