Map your best route to market
This level of insight is just what the management needed for focus and to push for some internal decisions. So it’s been a very valuable exercise.
Elsevier | Strategic Marketing Manager, UK & Northern Europe
The route to success in a new market can often seem unclear and cluttered. A structured and rational go-to-market strategy allows you to succeed in a market entry or rejuvenation situation by offering appropriate products to selected customer segments, through the right channels, priced carefully and positioned to out-perform against competitors’ weaknesses.
We don’t hear very much about market entry failures – they tend not to be publicised, and quickly forgotten, for obvious reasons. However, mistakes can and should be avoided, and many millions of dollars can be saved, by investing up-front in some cost-effective go-to-market research and analysis.
Let’s talk about Go-to-Market.
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GGM's approach to Go-to-Market
Basing critical go-to-market decisions on accurate market data and reliable customer and competitor insights is often the difference between success and failure.
GGM’s go-to-market strategy approach uses in-country research to inform a logical hierarchy of decisions, starting with a regulatory review, market sizing and forecasting to select target segments, followed by customer intelligence in selected areas, competitor benchmarking and a value chain assessment.
What you get
The output is a concise strategic go-to-market map with clear direction on:
- Targeting segments with the most potential
- Establishing distribution to reach those customers
- Defining the product offer
- Pricing appropriately
- Positioning the offer competitively
- Identifying risks and key success factors
Our tried-and-tested in-country research and analysis approach delivers reliable insights and pragmatic strategic advisory. You will receive a draft findings presentation or workshop – during which we listen to your feedback and note any questions and follow-up requests – followed by our report and recommendations, with a supporting data set where relevant.
