Stay up to date, all the time
Having access to daily market intelligence across Brazil and global markets proved especially important as we entered M&A discussions, helping us with greater insight and confidence.
Natura | Strategic Planning Director
Timely and on-point market updates and industry news inform innovation, strategy, marketing, business development and sales. AI-optimized synthesis and analysis of these feeds over time identifies trends, opportunities and threats to empower better-informed business decisions.
Market Monitoring can be a feed into the company intranet, a customized, company-branded email newsletter, or a secure online archive with tagged AI-accessible content. Whatever the format or delivery channel, the information overload is filtered to cut out the ’noise’, serving only relevant news and significant signals to each audience.
Let’s talk about Market Monitoring.
Contact us
GGM's approach to Market Monitoring
We take a hybrid human+AI approach to Market Monitoring, engaging with you in person so we understand – and keep abreast of – your business and your needs, apply that insight to our article selection and analysis, and make changes in response to feedback when needed. Behind the scenes our AI agent helps to ensure we are scanning a comprehensive range of information sources, in any language, and creates accurate abstracts and summaries.
GGM’s information source access and research experience lay a strong foundation to provide highly relevant news and updates. Depending on the objectives of the service, sources can include news aggregators, company websites, industry portals, social media, financial analyst reports and notes, call transcripts and more.
News aggregators allow for deep and highly specific product searches. Supply- and demand-side trend and sentiment data can be sourced from social media platform monitoring. Industry-specific sources provide access to product/service updates data, reports and insights.
What you get
Our Market Monitoring output is always adapted to client requirements. It often takes the form of regular news updates and email newsletters summarising key stories and providing links to original content. A news feed into the client’s intranet is another common delivery channel. And content will usually be made available on our secure online platform for future reference.
GGM can add an analyst layer to transform Market Monitoring into decision-ready strategic insight, by providing:
-
Tailored awareness: Continuous monitoring and human curation of the developments that matter most, including personalized alerts and scheduled reports
-
Strategic Intelligence: Beyond competitor news to understand their capabilities, positioning, strategy and likely next moves
-
Trend analysis: Connecting individual developments to broader market shifts, opportunities and risks
-
Early Warning Signals: Identifying weak signals and emerging developments that could materially affect your business
-
Deep-dive research: Targeted research and analysis when the platform surfaces a question that requires deeper investigation
