Anticipate your competitive threats

 This was a great piece of work and people have been very complimentary. People are saying why didn’t we do this earlier? My opinion is being swayed by the research you’ve given us.

NTT Security | Global Director, Pricing Strategy 

Markets rarely change overnight. Competitive moves, price changes, new technologies, regulatory developments and other emerging threats are often preceded by quiet signals, long before they become obvious.

Companies that can identify those leading indicators, connect them to strategic implications and turn the intelligence into decisions and actions, are able to anticipate threats and mitigate risk ahead of time. Competitive Intelligence and Early Warning Signals programs combine technology, structured analysis and on-the-ground intelligence to give leadership a clearer view of what is happening around the business and – crucially – what may happen next.

Let’s talk about Competitive Intelligence.

Contact us

GGM's approach to Competitive Intelligence

From signals to action. Research will only tell you what your competitors did yesterday. Competitive Intelligence and Early Warning Signals provide foresight into what’s around the corner, empowering you to take action.

• What early signals could indicate an emerging threat or opportunity?
• What is changing in our competitive landscape?
• Which competitors or market developments should we be watching?
• What could happen next?
• Why does this matter to our business?
• What should we do about it?

GGM’s local network in over 40 countries around the globe provides boots-on-the-ground intelligence through conversations with competitors, customers, partners, value chain players, regulators and other relevant stakeholders.

This vital human element helps validate or challenge what your market data is indicating, and importantly reveals what data alone cannot tell you.

We start by defining what matters by understanding the strategic decisions your leadership team needs to make. Then we build an intelligence program around that. We identify the critical intelligence requirements across competitors, customers, markets, technologies, regulations and other external factors. Together, we establish a structure of the signals, questions and indicators that could materially affect your business.

To build your intelligence ecosystem we combine multiple sources of intelligence, including:

• Public and proprietary information
• Competitor and market monitoring
• Industry and customer intelligence
• Expert and primary research
• Local, on-the-ground intelligence
• Internal knowledge and field observations
• Structured analyst interpretation

The result is more than the sum of the parts – a more complete picture than any single data source can provide.

Detecting signals on an ongoing basis is important. We monitor the developments that matter continuously, and identify meaningful changes, patterns and anomalies.

This can include:

• Competitor strategy and moves
• Pricing and commercial activity
• Product and portfolio changes
• M&A and partnerships
• Customer and channel shifts
• Technology developments
• Regulatory and policy changes
• New entrants and emerging threats
• Geographic and market developments

Interpreting what all that intelligence means for you, our client, GGM analysts connect individual signals to broader trends, assess their potential impact and separate noise from meaningful impact. We help you move from Signal to Implication to Decision to Action.

Let's talk