Global Growth Markets CEO Pete Read and IBT's Client Services Director Susanna Hardy talk about global healthcare industry developments, the status of online channels in the healthcare sector and the importance of website localisation.
"There’s a clear correlation between how long people live, and their wealth. Some of the healthiest and wealthiest countries are Singapore, Germany and Japan. Most other European countries are not far behind, then we have the rising giants of Brazil, China, India and Indonesia in the middle, along with most of the Middle East. And almost all of the African nations are both poor, and suffering from health issues that kill people at a younger age.
Although people in the wealthier countries tend to live longer, it doesn’t mean they don’t have healthcare problems and a big demand for healthcare services. They just suffer from a different set of problems, partly because..."