Client: International exhibitions player

Commercial due diligence | Industrial & logistics | Southeast Asia

Client benefit 

Commercial due diligence around a trade show acquisition is essential, because the optics can be deceptive. We confirmed that the target event had a solid market following but lacked innovation and several must-have customers, giving our client the confidence to proceed with the deal, and some useful negotiation ammunition.

Case 0122 construction exhibition commercial due diligence southeast asia

What we did

For an exhibition company planning to acquire a building materials trade show in Bangkok:

  • Assessed the macro industry outlook for Southeast Asia
  • Analysed the event's previous post-show research and surveyed stakeholders in Thailand, Vietnam and Cambodia to gauge sentiment
  • Identified competing events and the major competitive threats
  • Recommended risk factors, investment priorities and strategic direction post-acquisition 

Find out more

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