06-Apr-18, ET Healthworld

The Kerala-based Punarnava Ayurveda Hospital which recently inked a deal with Saudi-based healthcare and tourism giant Al-Hokair group, is looking to cash in on the surge in Russian medical tourists visiting the state.

Punarnava Ayurveda to cash in on rise in Russian medical tourists to Kerala (c) ET Healthworld

Image: ET Healthworld

Russian medical tourists who were going mostly to Goa have now started to explore the ayurvedic facilities in Kerala. There has been 70% rise in the Russian medical tourists to Kerala in the last two years.

"They are coming for ayurvedic treatment of arthritis, rheumatism, vitamin D deficiency, psoriasis etc, most of which are associated with extreme cold weather in the country. Cost of treatment is also a factor in this rising trend,’" said A M Anvar, CMD of Punarnava Ayurveda Hospitals.

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