09-Apr-18, TTG Asia

The Ministry of Tourism and Culture Malaysia (MOTAC) will collaborate with Tencent Holdings - China's tech titan behind mobile payment platform WeChat Pay - to create a digital tourism economy to attract Chinese outbound travellers to the country.

Malaysia Tencent partnership targets Chinese travellers (c) TTG Asia

Image: TTG Asia

This digital content production and promotion platform, known as the Malaysia Smart Tourism 4.0 Initiative, is described by Malaysian tourism and culture minister Mohamed Nazri Abdul Aziz as "a key development and game-changer that will transform our tourism industry and take us to the next level".

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