08-Jan-19, Retail In Asia
Tmall Genie, a product made by Alibaba’s artificial-intelligence research division, AI Labs, will be fully integrated in BMW vehicles, offering drivers a number of in-car entertainment and shopping options while on the road, the companies said.
%20Alzila.jpg "BMW adding Tmall genie to connected cars in China (c) Alzila")
Image: Alzila
As Chinese consumers have come to expect a seamless, digital experience both at home and at brick-and-mortar retail spaces, they should expect the same experience in their car, said Dieter May, senior vice president of Digital Services and Products at BMW Group.
"With the integration of Alibaba’s Tmall Genie in BMW vehicles in China we are adding a digital ecosystem, which will open up new possibilities that customers can access quickly and safely from the car," May said.