 23-Jul-19, Inc42 

Reliance Retail has started the pilot phase of its new commerce initiative, according to the company’s latest shareholder presentation. The differentiated business model will provide a technology platform for millions of small merchants across India.

Image: Inc42

The new tech platform is said to drive efficiency and value creation for all players in India’s retail market - particularly producers, brand owners, supply chain players, merchants and customers.

In 2018, Reliance had announced a hybrid online-offline model to bring together 350 mn customer footfalls at Reliance Retail stores, 307 mn Jio connectivity customers and 30 mn small merchants who provide the last-mile physical market connectivity.

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 Consumer & Retail insights