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 18-Sep-18, South China Morning Post 

Alibaba is banking on its New Retail model, where online and offline retail are integrated, and the Hangzhou-based company’s chain of Hema Supermarkets is a test bed. The company has poured billions into acquiring offline retailers. Separately, the company is also hoping to help brick-and-mortar shops digitise their operations to offer online services, and use data generated from such businesses to further improve operations.

Alibaba says New Retail is paying off in China as Hema shows bigger average spending (c) SCMP

Image: SCMP

"Alibaba has evolved its mission in a new environment, a new era," said Alibaba CEO Daniel Zhang, adding "Alibaba uses big data, analytics, machine learning and artificial intelligence to create value from data, to help businesses and partners improve operations."

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 Consumer & Retail insights 

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