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Japanese company Rakuten targets sleep data in tie-up with mattress maker

 15-Sep-17, Nikkei Asian Review

Rakuten has partnered with mattress maker Airweave, with plans to use the company's customer sleep data for products and services tailored to the health needs of individual customers.

Japanese company Rakuten targets sleep data in tie up with mattress maker (c) Nikkei Asian Review

Image: Nikkei Asian Review

The Japanese virtual mall operator acquired a stake of over 10% in Airweave for about JPY1.2 bn (USD10.8 mn) through a private placement. Rakuten will send executives to the company.

Airweave operates a smartphone app that measures sleep quality. The smartphone placed next to the user's pillow detects movements that are used to analyze sleep patterns. 

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