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 21-Jan-19, Alizila 

As Chinese consumers increasingly vacation overseas, their beloved mobile-payment apps are following them. That’s making it easier for travelers to make purchases and conduct other business while abroad.

AliPay grows overseas with China outbound tourism (c) Nielsen Alizila

Image: Alizila

But the ability of mobile-payments apps to ride the China outbound tourism trend doesn’t benefit only consumers, according to Alipay. More than half of businesses surveyed saw an increase in both the foot traffic in their stores and the size of transactions made by Chinese travelers after they adopted Alipay.

Mobile-payments providers such as Alipay are moving into new markets abroad to better serve the customers they have at home. 58% of surveyed merchants in Singapore, Malaysia and Thailand said that their foot traffic increased after adopting Alipay, while 56% claimed an increase in sales. For Chinese mobile-payments apps in general, there was 40% growth in foot traffic and sales.

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 Financial & Business Services insights 

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