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 28-Feb-18, The Drum

Indian digital payment company, Paytm has agreed to a strategic partnership with Singapore Tourism Board (STB) to promote Singapore tourism.

Paytm and Singapore Tourism Board join forces in India (c) STB

Image: STB

Paytm's platform will feature a microsite with Singapore's latest 'Passion Made Possibe' related branded content. STB and Paytm will also run a series of print ads and radio buys.

STB further aims to increase exposure of Singapore’s tourism offerings to Paytm’s users with a potential expansion of the collaboration to feature more Singapore tourism products on Paytm's platform.

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 Financial Services insights 

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