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 05-Sep-18, Ecns.cn

From solar powered street lights, mobile phones, headphones, digital gadgets to clothes, bedding and cosmetics, more and more Chinese goods can be spotted in African households, which are becoming a major market for Chinese e-commerce.

E commerce enhances Chinese business ties with Africa (c) Niu Jing China Daily

Image: Niu Jing / China Daily

In Africa, the online shopping concept is relatively new. For ambitious Chinese e-commerce merchants, it means there is hidden gold. The e-commerce market in Africa is projected to reach USD29 bn by 2022 as mobile phones gain popularity.

Despite its potential, there are also problems to solve before the Chinese e-commerce merchants can be confident to venture into African countries, for example, logistics, customs clearance and language barriers.

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 Consumer & Retail insights 

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