27-Dec-18, Asia Times
The Indian Government has issued a set of guidelines that could have widespread ramifications for the country’s e-commerce industry, as many existing practices may have to be changed.
%20AFP.jpg "New e commerce rules could hit Indian marketplaces (c) AFP")
Image: AFP
Under new guidelines issued by Department of Industrial Policy and Promotion (DIPP), which is part of the Ministry of Commerce and Industry, flash sales – or exclusive sale of a product – on Flipkart or Amazon might soon be a thing of the past.
The DIPP has made it clear that no e-commerce marketing platform can force a seller to sell exclusively on their platform. However, sellers are free to opt for just one platform to sell their products.